Britain's Betting Evolution: Digital Shifts and Market Patterns Emerge
Written by Zara Bauer · Jul 30, 2026

UK Gambling Commission Issues Third Annual Report on Gambling Survey for Great Britain

The UK Gambling Commission has released its third annual report drawn from the Gambling Survey for Great Britain, and this marks the first time three full years of comparable official statistics have been compiled on adult gambling participation, behaviours, attitudes and harms across the country. Data collection ran from 2023 through 2025 and drew responses from more than 20,000 adults, which gives researchers a solid base for tracking changes over time. The figures show steady participation levels alongside a consistent problem gambling rate, while a follow-up analysis released on July 23 placed the composite consumer trust index in the industry at 47.9 percent.
Survey Scope and Methodology
Officials designed the Gambling Survey for Great Britain to gather standardised information that can be compared year after year, and the third report now covers the full period from 2023 to 2025. More than 20,000 respondents took part across the three years, which allows the Commission to present trends rather than isolated snapshots. The survey captures self-reported data on whether adults gambled in the past four weeks, the channels they used, their attitudes toward the industry and any harms they experienced. Because the questions stayed consistent, observers note that direct comparisons between years become more reliable than in earlier, non-comparable studies.
Participation Rates Across Channels
According to the latest release, 47 percent of adults reported gambling in the past four weeks, and 38 percent of those activities took place online. These headline numbers have remained relatively stable across the three-year window, which suggests that overall engagement has not shifted dramatically despite regulatory changes and market developments. The survey breaks participation down by product type and by whether the activity occurred in person or through digital platforms, giving a clearer picture of where growth or decline has occurred. Researchers at the Commission highlight that online channels continue to account for a substantial share of activity, while land-based options maintain a steady presence for certain demographics.
Problem Gambling and Harm Indicators
The report records a problem gambling rate of 2.4 percent, defined by a PGSI score of 8 or higher, and this figure has stayed stable across the three years of data. The consistency stands out because it arrives after several policy adjustments aimed at reducing harm, yet the rate shows no statistically significant movement. The survey also collects information on a broader range of harms, including financial, emotional and relationship impacts, which allows analysts to map how problem gambling correlates with other life factors. Those who have examined the dataset point out that the stable rate provides a benchmark for future evaluations of interventions such as affordability checks or marketing restrictions.

Consumer Trust and Industry Attitudes
A follow-up analysis published on July 23 introduced a composite consumer trust index that landed at 47.9 percent. The index combines responses on perceived fairness, safety and regulatory oversight, and it offers a single metric that regulators and operators can track over time. The report notes that trust levels vary by age group and by frequency of play, with more frequent gamblers expressing different views than occasional participants. Data from the three-year period shows that attitudes toward the industry have not moved sharply in either direction, which keeps the trust index in a middle range rather than at the extremes seen in some other consumer sectors.
Trends Across the Three-Year Window
Because the survey now spans three full years, the Commission can identify patterns that single-year releases could not reveal. Participation in online gambling has held near 38 percent, while overall past-four-week gambling sits at 47 percent, and both indicators show only minor fluctuations between 2023 and 2025. The problem gambling rate of 2.4 percent appears in each annual slice, which reinforces the picture of stability rather than rapid change. Observers note that the absence of large swings gives policymakers clearer signals about which measures are producing measurable effects and which may require longer evaluation periods. The dataset also includes demographic breakdowns that show how participation and harm rates differ by age, gender and region, although the headline figures remain the primary focus of the third report.
Release Context and Next Steps
The third annual report follows the same publication schedule as previous editions, and the July 23 follow-up on the trust index arrived shortly after the main release. The Gambling Commission has indicated that future waves of the survey will continue to use the same methodology so that the time series remains intact. Stakeholders who rely on these statistics for planning or evaluation now have a three-year baseline that can be extended as new data arrives each year. The report itself is available through the Commission's official channels, and the underlying dataset has been prepared for secondary analysis by academic and policy researchers.
Conclusion
The third annual Gambling Survey for Great Britain report supplies the first three-year run of comparable statistics on adult gambling participation, problem gambling prevalence and consumer trust. With more than 20,000 respondents across 2023 to 2025, the data shows a steady 47 percent past-four-week participation rate, 38 percent online engagement and a consistent 2.4 percent problem gambling rate measured by PGSI. The July 23 follow-up placed the industry trust index at 47.9 percent. These figures now serve as the official benchmark that regulators, operators and researchers will use to monitor developments in the years ahead.